Drive pipeline from marketing campaigns
- Seamlessly embed smart booking links in nurture campaigns, newsletters, and product announcements.
- Empower prospects to schedule meetings instantly with the perfect rep, eliminating the need for multiple links.
- Say goodbye to managing separate links for each campaign or rep.
- Intelligent rules ensure every prospect gets routed to the best suited salesperson, maximizing conversion potential.
- Track ROI like never before. Meetings booked through smart links automatically populate your CRM, providing a clear link between marketing efforts and open opportunities.
Here's how it works
- Embed a single smart booking link in your marketing materials.
- Intelligent algorithms route prospects to the ideal rep based on pre-defined rules.
- Meetings are automatically created and updated in your CRM, providing valuable campaign insights.
- Faster Conversions: Convert website visitors and email leads into qualified appointments instantly.
- Improved Lead Nurturing: Deliver personalized engagement experiences thanks to smart routing.
- Enhanced Sales Efficiency: Route prospects to the best-suited reps, optimizing sales team productivity.
- Data-Driven Decisions: Gain clear insights into campaign effectiveness with accurate ROI tracking.
What is the use of Campaign Router?
Campaign router is used to generate smart booking link which can be used in your nurture campaigns, newsletters, and product announcements. This will empower prospects to schedule meetings instantly with the right rep without the back and forth, eliminating the need for multiple links.
How to create a campaign router
- First Name
- Last Name
You can customize your campaign URL by adding or deleting form properties as needed. You can use placeholders or default text for URL parameter values. Whenever you add/modify URL params, campaign URL automatically gets generated with the latest information.
This campaign URL works seamlessly with Mailchimp, HubSpot, Marketo, and other popular platforms.
Changes to URL parameters are not saved within the campaign router. You'll need to regenerate the URL with the desired parameters each time you want to use it.
Flexible Parameter Support:
Campaign routers accommodate any and all form properties defined in your account as URL parameters. This allows you to tailor the information passed to meet specific routing needs.
Essential for Routing Criteria:
To utilize form properties as routing criteria in meeting queues assigned to this campaign router, ensure the necessary information is included in the URL. This is crucial for accurate and effective lead distribution.
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